Staydium Investor Experience™

The Future of
Sports Fan Intelligence.

Turning moments of peak attention into proprietary fan intelligence assets — across collegiate athletics, professional sports, and live entertainment.

Section 01 — Executive Summary

A live snapshot of the business.

All figures stream from the Admin Control Center and update across the investor experience in real time.

Schools Contracted
14
Power 5 + G5
Conferences
4
SEC · ACC · Big 12 · AAC
Annual Placements
1,240
In-venue activations
Reach
18.4M
Annual fan impressions
Revenue Opportunity
$64.0M
Contracted pipeline
Launch Timeline
Q1 2026 — National Rollout
Capital Raise
$12.0M
Series A — open
Post-Money Target
$60.0M
8.5× target exit
Section 02 — The Problem

Six platforms. One fan. Zero intelligence.

Sports organizations own attendance, media, venue, and content — but no single platform unifies the fan journey into a proprietary intelligence asset.

Transactions
Ticketing
Disconnected
Contact Records
CRM
Disconnected
Logo Placements
Sponsor Platforms
Disconnected
Streams
Music Platforms
Disconnected
Impressions
Media Platforms
Disconnected
Fragments
Data Platforms
Disconnected
Staydium Resolves

The fan journey is fractured.
We assemble it.

  • Unified identity across every venue moment
  • Behavioral signal capture at peak attention
  • Cross-conference data aggregation
  • Proprietary scoring & predictive enrichment
Section 03 — The Staydium Platform

The Fan Intelligence Cloud™.

Music, brands, fan data, commerce and analytics — converging into a single proprietary intelligence layer.

Input 01Music
Input 02Brands
Input 03Fan Data
Input 04Fan Intelligence
Input 05Commerce
Input 06Analytics
CLOUD
Music Activation

Sync rights & artist placements at peak moments.

Brand Activation

Programmatic sponsor integration across stadium inventory.

QR Activation

Identity capture surface for every fan touchpoint.

Fan Intelligence

Proprietary profiles enriched across the journey.

Sponsor Intelligence

Closed-loop attribution and lift measurement.

Commerce Intelligence

Predictive merchandise, ticketing, and NIL signals.

Section 04 — The Fan Intelligence Engine™

Five proprietary graphs. One enriched fan.

An enterprise-grade architecture that compounds identity, affinity, behavior, commerce, and influence into a single defensible asset.

01
Layer
Fan Identity Graph™
NameEmailPhoneLocationDemographics
02
Layer
Fan Affinity Graph™
Favorite TeamFavorite AthleteConferenceBrands
03
Layer
Fan Behavioral Graph™
TriviaArcadeContentEngagement
04
Layer
Fan Commerce Graph™
MerchandiseTicketsCollectiblesSubscriptions
05
Layer
Fan Influence Graph™
ReferralsSocial SharingNetwork Influence
Section 05 — The Proprietary Data Asset

Every scan creates an asset.

01
QR Scan
02
Registration
03
Data Collection
04
Profile Enrichment
05
Fan Intelligence Profile
06
Fan Engagement Score
07
Lifetime Value Model
Registered Fans
487,300
Profiles Created
312,800
Data Points Captured
14.6M
Attendance Records
2.1M
Sponsor Interactions
6.8M
Purchase Records
184,500
Fan Engagement Scores
312,800
Lifetime Value Profiles
248,400
Predictive Profiles
198,000
Section 06 — The Fan Journey

Ten steps. One compounding asset.

Fan Arrives
Music Plays
QR Appears
Fan Scans
Landing Experience
Data Captured
Profile Enriched
Sponsor Activation
Commerce Activation
Repeat Engagement
Section 07 — Fan Engagement Score™

Proprietary scoring. 0 — 1000.

A multi-factor model that benchmarks every fan across registration, attendance, purchases, sponsor activity, engagement, referrals, loyalty, and NIL activity.

Scoring Factors
01Registration
14%
02Attendance
18%
03Purchases
16%
04Sponsor Activity
12%
05Engagement
14%
06Referrals
8%
07Loyalty
10%
08NIL Activity
8%
Distribution — 312,800 Profiles
942
Diamond Fan
  • · Season ticket
  • · 12+ activations
  • · NIL purchaser
718
Active Engager
  • · 6 activations
  • · Sponsor opt-in
  • · Referrer
384
Casual Attendee
  • · 2 games
  • · Single scan
Section 08 — The Revenue Engine

Eight streams. One flywheel.

Each activation compounds across music, sponsorship, data, subscriptions, commerce, analytics, sponsor intelligence and NIL.

5-Year Total Revenue (USD millions)
$203.4M Y5
Streams
01Music Placements
$1.2M → $22.6M
02Brand Sponsorships
$2.4M → $58.8M
03Fan Data Licensing
$0.4M → $28.4M
04Subscriptions
$0.2M → $19.2M
05Commerce
$0.6M → $24.6M
06Fan Intelligence Analytics
$0.1M → $16.4M
07Sponsor Intelligence
$0M → $14.8M
08NIL Marketplace
$0.3M → $18.6M
Section 09 — Market Opportunity

A $247B addressable opportunity.

TAM
$247B
Total Addressable Market
SAM
$38B
Serviceable Available Market
SOM
$6.4B
Serviceable Obtainable Market — 5 yr
Market Segments
College Athletics$18.4B
Professional Sports$84B
Music Industry$31.2B
Brand Sponsorship$76.8B
Sports Data$12.6B
Fan Engagement$22.4B
NIL Market$1.7B
Section 10 — The Data Moat

Why Staydium wins.

Only Staydium combines identity, behavior, purchase, sponsor and real-time signal into a single proprietary intelligence layer.

CapabilityTicketingCRMMusicAd PlatformsData PlatformsStaydium
Identity Data
Attendance Data
Behavior Data
Purchase Data
Sponsor Data
Real-Time Data
Fan Engagement Scores
Predictive Intelligence
Section 13 — PE Value Creation

Nine levers compounding to exit.

Audience Scale
+3.2×
Audience Engagement
+2.4×
Data Depth
+4.1×
Monetization
+2.8×
Network Effects
+1.9×
Lifetime Value
+3.6×
Sponsor Yield
+2.2×
Data Asset Growth
+5.0×
Fan Intelligence Growth
+4.4×
Valuation Bridge
Pre-Money$48.0M
Capital Raised$12.0M
Post-Money$60.0M
Target Exit (8.5×)$510.0M
Section 14 — Exit Opportunities

Multiple paths. Strategic premium.

Strategic Acquirers
Sports Technology
  • · Genius Sports
  • · Sportradar
  • · Catapult
Ticketing
  • · Live Nation
  • · Vivid Seats
  • · SeatGeek
Media
  • · Disney / ESPN
  • · WBD
  • · Paramount
  • · Fox
Music
  • · Spotify
  • · UMG
  • · Warner
  • · Sony Music
Advertising
  • · Trade Desk
  • · Magnite
  • · DoubleVerify
Data Platforms
  • · Salesforce
  • · Snowflake
  • · Databricks
Financial Acquirers
Private Equity
Growth Equity
Sports-focused Funds
Sovereign Wealth

Defensible data asset, recurring revenue, and proprietary scoring make Staydium a strategic acquisition target across six adjacent verticals.

Section 17 — Investment Thesis

Eight pillars. One conviction.

01
Proprietary Fan Intelligence Asset
02
Multi-Revenue Monetization Model
03
Contracted Distribution Network
04
Defensible Data Moat
05
Scalable Platform Economics
06
Strong Operating Leverage
07
Significant Expansion Opportunities
08
Strategic Acquisition Appeal
Begin Diligence

Request an investor meeting.

Briefings are arranged for accredited institutional investors. A representative will respond within one business day.

Direct Contact
Capital Markets
investors@staydium.com
Strategic Partnerships
partnerships@staydium.com
Press & Media
press@staydium.com